I remember the time I used to wonder if I could get access to all the major forecasts in one place because it would save up so much time and energy. Researching for trend forecast every season was just such a lengthy search and honestly, quite boring.
So, I’ve basically done a complete research and consolidated it into one post. The below forecasts are by WGSN, Spin Expo, Trend Council, Interfiliere, Pantone and Fashion Snoops which are the widest range possible as it involves Fashion, Textile, Material, Accessories and Color trends.
WGSN Trends F/W/F 2014-15
Fashion and Textile
- N.D.A. (New Digital Aesthetic)
- Next Nature
- Neo Geo
With the first trend, N.D.A. (New Digital Aesthetic), we question the possibility of the real avant-garde, a computer-based visual aesthetic for the 21st century. N.D.A. is all about merging virtual and reality. We’re constantly on our phones, hardly engaged with the person in front of us. It’s about how to make technology more human. So how does this translate to fashion? Well the trend can go sporty, minimal, or tailored. Waist emphasis is key, as are bold colors, sheer materials that are layered, and graphics. Prints to note are: stripes, dots, and photo-realism. Translucent and mirrored effects are also seen with this trend. Iridescence and clear plastics take center stage for apparel and accessories. Color palettes include saturated shades, with blue, purple, yellow, orange, and green. Pastels with high shine and dusty casts are also key.
People : “Data Believers” have a fascination with all things real, as they grapple with living in virtual and actual worlds simultaneously. They want quantifiable data and statistics and tend to be regimented, controlled and goal-oriented. These consumers respond to brands that provide a sense of comfort in organization and regimen. Authenticity, honesty and feature-benefit correlations are all important. “Beauty and skincare brands do this well by putting data at the forefront of their ads,” says Lauren Kaufman, presenter and WGSN’s Director of Strategic Services. “They provide quantifiable results and the tangible benefits of using their product (for instance, a 70% improvement in skin appearance).
In the second trend, Next Nature, we’re inspired by nature and we look at it in terms of the unfamiliar, and as we’ve never seen it before. It’s a dark, sensual trend with a spiritual, ironic side. It celebrates life. There’s a sexy focus on sustainability and ecology. Is influenced by the Next Nature movement, in which we’ll be thinking more in terms of ecology, rather than mechanically. It’s about how to make technology seamlessly integrate into our lives for a more natural approach. So how does this play out in terms of design? We’ll see the tropical influence, but a bit darker. Also key are the Carnival spirit, matched sets, and bold, feminine looks.
People: “Fable-Seekers” are interested in redefining the stories of the past and reinterpreting how we connect with the world to find greater meaning. Spiritual connections, folklore and storytelling from various cultures are all important, as Fable-Seekers try to understand their place in this world. Fable-Seekers live mindfully, tend to be more emotive and are looking for deeper connections and visceral reactions. These consumers respond to stories that resonate on an emotional level and care less about data, features and benefits. “A perfect example of this is the MasterCard Priceless campaign,” notes Kaufman. “Rather than focusing on the financial benefits of a credit card, MasterCard tells everyday stories of the things money can’t buy to create an emotional connection.
In the third trend, Neo Geo, it’s an alternative kind of newness that’s not based on consumption but on making things yourself. This is where D.I.Y., D.I.T. (do it together) and upcycling evolves. It’s inspired by a new geological age that promotes slowness and ritual. The Anthropocene is the basis for this trend. It’s a geological layer that scientists have discovered. It’s man made materials such as plastics and thinking about how future generations will mine the garbage that we’ve left behind. It’s also about not looking at it as garbage but as an opportunity to create something new. In fashion, this means we will see such things as: unfinished edges, linen fabrics, and Moroccan, boho, or rustic influences. Prints and patterns are mosaics, hand-crafted, and geometric. Colors are chalky white, earth tones, red, navy, ochre, and green.
People : “New-Age Artisans” are less interested in being traditional consumers, and are instead paving their own way by inventing, creating and designing their own products. With the birth of new technologies and 3D printing, consumers can become makers rather than passive end users. These self-starters are challenging the traditional chain of production and moving away from the typical sales and marketing process. They want to feel empowered and respond to brands that allow them to customize, build their own versions of products and contribute to the development process. Says Kaufman, “We are seeing brands like Tesco capitalize on the maker movement by bringing 3D printers in-store for their consumers to create new product, as well as repair existing merchandise.”
Print and Pattern
Stripes are important in wovens and knits. Another version of the stripe takes inspiration from uneven layers of color. We’ll see lots of tie dye with the N.D.A. trend, in addition to ombre and pixelated interpretations. Distorted, pixelated checks and stripes are fresh and new due to distortion. Digital Bohemia brings a mirrored aesthetic (inspired by McQueen a few seasons ago) with fun depth and color. Jungle palm fronds, botanical prints, and tropical wovens are key prints. Florals and Jungle motifs on dark backgrounds transition nicely from fall to spring. Abstract parts of the jungle (such as butterfly wings or parrot feathers) will be done in a photoreal/painterly way or zoomed in for an abstract effect. Fractured geometrics give a sporty or natural feeling. Camouflage has new interpretations in over-sized, blob-like shapes.
White is key in optic and off-white versions. White is the key neutral. Black and white is emerging for fall 2013 at all levels from mass to prestige. It lends itself well to graphic and color blocking looks. Baked earth tones are important for Neo Geo trend. Pretty pastels such as pistachio and lilac will be prominent. Denim blue and synthetic watermelon pink/salmon are key. Orange is a standout color for spring summer 2014. It can go Neo Geo or pretty and feminine. Red is also a color to watch, in mandarin red or saturated versions. Raspberry pink becomes sophisticated and tropical in Next Nature. Pink is used with black and mixed with patterns. Emerald is Pantone’s color of the year in matte and shine. Teal lightens things up from the petrol tones of fall 2013. Cobalt blue replaces Yves Klein blue.
Materials and finishes
Dip-dye effects and space dye yarns are key treatments. The sweatshirt continues as a reverse loopback jersey in marled or heathered cotton/viscose. Sport mesh is done in vibrant colors, with contrasting trim, laser cuts, and active shapes. Synthetic yarn for an artisan effect puts texture in the Neo Geo trend. Pieced and Paneled is an important design detail with mixed fabrics. Remastered tweed plays on the ladylike trend with lightweight and playful, bright textures. Engineered lace with geometric repeats are on trend. Metallic leathers and knits play off light with the N.D.A. trend. PVC and transparency are also notable. Leather is continuing for spring 2014, and is ideal for minimal looks with structured styling. The unfinished, raw edge is important for lace and jersey. Lacing details and corset effects seen at the fall 2013 shows and key for spring for Neo Geo, boho, and Western influences.
Trims and embellishments
Sparkle is notable in the form of sequin embellishments and rectangular sequins. Mosaic stones act as ethnic references to Morocco, Brazil, and Peru. Bejeweled embellishments and clusters of jewels are key for the tee, sweatshirt, and blouse. Embroidery and hand craftsmanship are important for Next Nature and Neo Geo. Solid and sheer paneling with sporty references will continue as seen at Yigal Azrouël pre-summer.
Fashion Snoops Trends F/W/F 2014-15
Concise assortments of themes are presented in women’s wear for FW 14/15. The most prevalent is Tomboy – a continuation of androgynous looks. Retro remains influential; with Film Noir heroines in 50s. Collections continue to feature an abundance of sportswear, but this season Cubist influence brings in linear graphic motifs. With Baroque inspiration still fresh in mind, an opulent Regal theme filled with luxe materials and jewel tones is popular. Folk nods to the free-spirited Bohemia, while Sleepwalkers promotes pajama dressing.
The 50s remains an influential decade, recognizable by ladylike fit and flare silhouettes. Prada is a key reference, as well as Rochas, Unique, Antonio Marras and Ports 1961. While full skirts, skirt suits and boxy jackets are common, British labels Jonathan Saunders and Roksanda Illincic add newness to the trend by applying futuristic applications of PVC, making the retro reference more modern and slightly futuristic. Pastel hues also lighten the mood. Menswear material favorites like tweed and wool felt are utilized, and belted silhouettes are a common accent.
It is a soft and feminine conversation in which references of old Hollywood starlets and Victorian gentlemen fuse with an underlying pajama reference. Boudoir is full of luxe indulgences such as silk, jacquard and velvet. Prints and patterns mimic the wall papered hallways of legendary hotels with ditsy florals and tie prints, while delicate trims like ostrich feathers play up glamour. Soft shades like powdery blues, lilac, vanilla, and pale pink mix with deeper jewel tones.
Materials : Satin, brushed silk, lace, charmeuse, cashmere, jacquard, colored leather, PVC, brocade and tweed.
Patterns : Silk tie prints, ditsy florals, conversational, geometric diamond, soft plaids, and soft ginghams.
Shapes can be 1950s with fit and flare skirts and boxy jackets.
Key items are the over-sized coat, pencil skirt, embellished sheath dress, and silk suit. Bows, metal accents, delicate chains, feathers, ruffles and pearl embellishments are key details.
Accessories include: flats, Mary Janes, Cameos, top-handle bags, fur scarves, loafers, smoking slippers, strappy sandals, cat-eye glasses, knit beanies, embellished belts, and ankle socks.
2. Cubist/ A League of their own:
Solution Visionary forecast. Key designers include Helmut Lang, Narciso Rodriguez, Issey Miyake and David Koma. The theme combines two primary elements, minimalist sportswear with a futurist edge. A monochromatic color palette carries forward and stripes and lines are a key pattern focus, including fractured geometrics and optical illusions.
It is a continuation of activewear and athletic references powered by technical fabric advances, an active lifestyle movement, and motocross inspiration. Neoprene comes to the forefront with sculpted and pliable shapes, while leather commands attention in sporty perforated and quilted styles. Color blocking and geometric motifs reinforce the trend in new colors and shapes. Important colors for Pro Sport are gold, red, royal, navy, and olive.
Materials : Leather, Neoprene, jersey, nylon and mixed media are key.
Shapes can be boxy or peplum.
Key items : The quilted bomber jacket, quilted sweatshirt, boxy sweater, drawstring pants, turtleneck, perforated leather pants, and the color-blocked sheath dress.
Accessories : Bright accents, high gloss patent, elastic, perforated leather, rubber, vinyl, open mesh, lug soles, active soles in contrasting colors, and quilted ankle boots. Quilting is everywhere for this trend.
One of the newest ideas to emerge for Fall / Winter 14/15 is the notion of pajama influence. Marc Jacobs first featured the theme, which was replicated on the runways of Missoni, Rochas and Max Mara. Pajama pants, tops and robes are essential pieces, set to fluid satin and silk charmeuse. Whimsical patterns like ditsy florals add to the boudoir sentiment.
4. 80’s/ Androgynous:
Parisian labels like Balmain and Emanuel Ungaro dip back into the opulent 80s for Fall / Winter 14/15. Broad statement shoulders signal the most defiant silhouette direction, while high waist carrot shapes make a comeback on pants. Metallics and embellishment speak to the decade’s excess and dots and optical geometrics drive the pattern conversation.
This is where elements of 1970s punk collide with 1990s grunge. Expect sleek leathers and destroyed denim as key materials, joined by moody plaids and florals in dark hues. Trims add to the tough nature of the Rocker theme with embellishments such as studs, zippers, and buckles. For the Junior market, the trend can go simple with layers of plaids contrasted against soft chiffon-like fabrics. Key colors include metallics, gray, purplish royal, blues, burgundy, navy, black, and deep reds.
Materials : Flannel, mesh, mohair, mixed media, sheer knits, vintage denim, chiffon, leather, vinyl, colored fur, and patchwork denim.
Patterns are atmospheric, with moody landscapes, monochromatic plaids, photoreal imagery, and abstract animal styles rounding out the tough mix.
Key items : Sheer maxi skirt, studded wrap skirt, modified biker jacket, Parka, mixed media pant, long duster, slim pants, and leather sweater.
Accessories : Studs, buckles, sleek materials, nylon, pony hair, exposed zippers, chains, moto boots, leather backpacks, and lug soles.
4. Folk :
Folk provides a younger approach to Bohemia in womens wear. The influence is most celebrated at Matthew Williamson, Mara Hoffman, Suno and Valentino. A rich assortment of print and pattern options includes tapestry and patchwork motifs. While silhouettes can be ultimately modern, items like the dirndl skirt have a prairie feel.
It channels the boho glamour of the ’60s and ’70s in a mix of bohemian and folk. The trend can go two ways: clean with simple lines, or very embellished with mixed materials. Rich tapestry fabrics are at the heart of this trend, which is inspired by the carefree attitudes of the era’s musicians and their model girlfriends.
Materials : Plush, textured materials, embroidery, patchwork, and appliqué create a creative yet cohesive mix, while furs and cozy shearlings enhance the bohemian vibe.
Embroidery, border prints, and print mixing are key.
Colors : Blues, deep reds, warm neutrals, honey tones, and red-casted browns. Materials are a play of soft and heavy. For example, chiffon and shearling or fur and silk charmeuse.
Patterns are abstract ethnic, baroque swirls, retro geometrics, and blanket stripes.
Key items for Folkloric are the sheer blouse, flared pants in suede or twill, the blanket cardigan, winter shorts, the blanket coat, tapestry overcoats, maxi dresses under sweaters, fur coats, matched sets, and mixed media sweatshirts.
Accessories can go clean or embellished. Fringe, embroidery, and mixed materials come into play.
Materials for accessories include: Pony Hair, fringe, wooden heels, studs, and feathers. Smoking slippers continue for both men and women, as does the wide-brimmed hat.
Pantone Color Trends F/W/F 2014-15
Design is what makes ideas tangible. But beyond the mere aesthetics, design can bring about involvement, inspiration, mobilization, disruption, dialogue, unexpected collaborations and even social change.
This season is all about the interplay between user and producer. The relation between brand and consumer has been undergoing a rapid change, and the transformation of idea into function is no longer up to the established producers alone. Roles have shifted and we all wish to contribute. To the lives of others. To society. To our common heritage.
However, the need for a professional approach, for experience and knowledge is not brushed away by concepts of open design, customization and dis-assembly. The fear of copy-cats, the distrust or conventional thinking is replaced by transparency, open-mindedness and a willingness to embrace the myriads of ideas coming from every angle in a generous society.
The answer is dialogue and a joint orientation towards problem understanding and consensual action. Because after all: Design matters.
Spin-Expo Trends F/W/F 2014-15
Interfiliere Color Palette F/W/F 2014-15
Trend Council Color Palette F/W/F 2014-15